By At the recent Loewe fashion show in Paris, it wasn’t just the models that captivated the audience, but also the array of artworks that adorned the catwalk. The show featured pieces such as Paul Thek’s miniature mice from his 1975 series, a vintage copy of Susan Sontag’s “Against Interpretation,” and a classic Charles Rennie Mackintosh chair, all guarded closely by security.
The venue, typically a training ground for horses, was transformed into a chic gallery space, setting the stage for a unique fusion of fashion and art. Guests received invitations adorned with a Peter Hujar photograph of a high-heeled shoe, signaling the show’s creative direction under Jonathan Anderson, Loewe’s creative director.
Anderson, known for his ability to weave esoteric references into broader concepts, has revitalized Loewe, turning the historic Spanish brand into a contemporary powerhouse. The brand’s success is evident in its soaring profits and its ranking on Lyst’s fashion index, where it sits just below Miu Miu and Prada.
Loewe’s appeal has attracted celebrities like Maggie Smith and Lesley Manville for campaigns, and even Beyoncé donned a Loewe bodysuit on her Renaissance tour. The brand’s iconic puzzle bags and anagram vest tops have become coveted items, especially among younger generations.
The show attracted stars like Jeff Goldblum and Loewe’s new ambassador, Wang Yibo, who praised the brand’s playful and sensual designs. Despite the absence of filmmaker Luca Guadagnino and actor Zendaya, fans outside the venue displayed their allegiance to Loewe, wearing branded T-shirts and celebrating Anderson’s influential vision that extends beyond the realm of fashion.
