By It’s remarkable to see Fashion Crossroads marking its 50-year milestone in downtown Casper, a testament to its resilience and adaptability over the decades. From its inception in 1974 as a Mode O’ Day franchise to its evolution into Fashion Crossroads under Dawn Stevenson’s ownership, the store has weathered numerous changes in the retail landscape.
Dawn Stevenson’s entrepreneurial spirit and commitment to the store’s success kept Fashion Crossroads afloat through bankruptcy and shifting economic tides. The store not only survived the rise of Eastridge Mall but also contributed to downtown Casper’s transformation into a vibrant hub for retail, dining, and entertainment.
Now under the ownership of Dawn’s daughter, Kyleen Stevenson-Braxton, and her husband, Fashion Crossroads continues to innovate, expanding its presence both physically and online. Their dedication to providing a personalized experience speaks to the enduring appeal of brick-and-mortar businesses, especially in the face of online retail competition.
As Fashion Crossroads celebrates its 50th anniversary, it’s a reminder of the importance of downtowns as the heart of a city. The three-day celebration promises to be a fitting tribute to five decades of serving the Casper community and reflects the store’s enduring commitment to its customers. Here’s to many more years of success for Fashion Crossroads!
