By Bulgari’s “Eternally Reborn” campaign, showcasing the Aeterna high jewelry collection, is set to launch globally, featuring brand ambassadors Anne Hathaway, Zendaya, and Liu Yifei. The campaign, directed by Nathalie Canguilhem and photographed by Zoey Grossman, comes after a grand unveiling in Rome.
The Aeterna collection, crafted to commemorate Bulgari’s 140th anniversary, includes the Serpenti Aeterna necklace, hailed as Bulgari’s most exquisite creation. This masterpiece, featuring seven pear-shaped diamonds totaling 140 carats, symbolizes each year of Bulgari’s heritage.
In tandem with the campaign, Bulgari presents “Vista Aeterna,” an installation by Sabine Marcelis, offering a modern take on Rome’s cityscape. This installation, located near the Spanish Steps until June 15, consists of twelve pillars with rotating reflective mirrors that follow the sun’s journey across the sky.
The campaign is complemented by videos of Hathaway, Zendaya, and Yifei adorned in Bulgari’s high jewelry, set against Rome’s iconic backdrop, all to the soundtrack of “Burning” by the Yeah Yeah Yeahs. The campaign not only highlights the luxury brand’s rich history but also its continuous innovation and influence in the world of high fashion and jewelry.
